The British Medical Association’s (BMA) recent proposal for the UK government to repeal the ban on the use of puberty blockers in minors has been met with stern opposition. The BMA’s plan also involves halting the implementation of the widely acclaimed Cass Review’s recommendations. The Cass Review, described as the largest, most comprehensive review of its kind, encompassing 237 papers from 18 countries, was reportedly dismissed as “unsubstantiated” by the BMA.

In a market economy, businesses are supposed to pursue profits. Yet in recent years, many big corporations—including Disney, Target, and Bud Light—have become embroiled in costly scandals involving identity politics. As this year’s Pride Month is over, it’s worth asking why so many big businesses take such strong stances on culture war issues, even when consumers don’t like it.